Michelle Sheffield Michelle Sheffield

How to use AI in your business today

The emergence of AI as shown through Chat GPT is very exciting and getting a lot of hype. There are some parallels that can be drawn with the late 90's and the dot com hype, and how as business owners we should view new technologies.

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Michelle Sheffield Michelle Sheffield

How to maximise profits in a competitive market

If you sell a commodity, you get the commodity price. If you add value that the market wants and no one else can competitively provide, you have a specific niche and therefore more valuable and profitable business.

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